the story
Matcha meets wellbeing...
Fit Matcha was born out of a desire to do more than just drink matcha - it was created to transform the way we approach wellbeing, fitness and daily life.
ZERO coconut sugar!
Eight years ago, I swapped my coffee habit for matcha, drawn to it's incredible benefits - but there was a problem. Every flavoured matcha I found was packed with unnecessary sugars like coconut sugar or syrup and loaded with hidden calories. It didn’t align with the healthy lifestyle I was striving for. What I wanted didn’t seem to exist—a naturally flavoured matcha with no added sugar that was both delicious and aligned with my wellbeing goals.
The process of making matcha sometimes felt inconvenient and I wanted something quick, simple and portable - matcha that fit into a busy on-the-go lifestyle.
So I set out to create it. After two years of perfecting the flavour, design and functionality - Fit Matcha was born.
What's next?
Fit Matcha is about simplifying wellness, embracing balance and empowering people to prioritise their health without sacrificing convenience or enjoyment. Whether you’re starting your day with a cup of matcha, smashing a workout or reaching for activewear that moves with you, Fit Matcha is designed to help you show up as your best self.
This is more than tea - it’s a lifestyle. Fit Matcha is your invitation to step into a world where wellbeing is accessible and every choice you make supports the healthy, vibrant life you deserve. Join the Fit Matcha movement today and see what happens when matcha meets modern living.
Founder, Fit Matcha